Curo and NYSBA worked as a team through four principle phases:
Concept Refinement and Design
The team worked together to refine the concept of the HUB, developing and improving upon initial sketches, wireframes, and sitemaps in order to plan out every detail of the platform at the start.
Working very closely with NYSBA’s internal IT experts, Curo’s team developed the platform using cutting edge tools to maximize the performance of the application.
Curo assisted NYSBA’s marketing and PR teams on the rollout plans, marketing and PR in order to ensure a smooth launch of the application and a big splash for a product deserving of attention.
Post-launch Product Development and Refinement
The work never stops after a launch. Through a process of careful user testing and feature updates, Curo continues to work hand in hand with NYSBA to improve existing features and add new features with the singular goal of continual value-add for members.