CuroLegal’s Nicole Bradick and Chad Burton were quoted in two articles in the Atlantic on the changing law firm model.  The first article focused on changing business models as a means for attaining work-life balance for men as well as women.  The article, entitled “Law Firms are Learning: Work-Life Balance Isn’t Just for Moms” quoted Bradick on how the Custom Counsel business model works for male attorneys looking for balance:

Custom Counsel, a Maine-based firm that matches lawyers with discrete projects at small to mid-sized law firms, was started to serve female attorneys who became stay-at-home moms but wanted to continue practicing law. But its combination of high-level work and scheduling flexibility has started drawing many men aboard too. Men want “a means to enjoy a more reasonable pace of work in order to generally enjoy a more balanced life,” says Nicole Bradick, who founded Custom Counsel. She notes, however, that men are more likely than women to use freelancing not as a way to work part-time, but as a compliment to either a solo practice or other business.

You can read the full article from September 24 here.

On October 1, the next article in the series entitled “Why Are So Many Law Firms Trapped in 1995” pointed to both Bradick and Burton as examples of entrepreneurial lawyers who are responding to the change in the industry:

After Chad Burton, a former “Big Law” attorney, built a firm for himself with, as he puts it, “low overhead, but sophisticated work,” he met so many other attorneys looking to do the same that he founded Curo Legal, a consulting and staffing business that helps lawyers strike out on their own. He now teaches a course at Dayton Law School about how to build a firm from scratch.

….

Lawyers are a risk-averse bunch, but for those willing to step off the traditional path for new ventures, there are rewards. “You have to be scrappy to be an entrepreneur but there is now tremendous opportunity in the industry,” says Nicole Bradick, who founded a firm called Custom Counsel when she saw a chance to match understaffed law firms with the idle talent pool of women who’d left law after having children.

You can read the October 1 piece on the changing legal marketplace here.